We had so much fun creating these labels for client SPECTRA. We started with a brand identity package, creating the brand aesthetic and even name.
The name came from the word Spectra : the plural of spectrum (a beam of light / energy). The client’s business is selling CBD, a non THC based Cannabidiol with major health benefits. Since it’s focused on wellness, the name seemed perfect. The brand is based in the Northern rivers so the logo was a nod to the area – the three waves representing the ocean.
The golden areas on these labels were printed in a beautiful gold foil on a semi matte vinyl paper which lends itself to a super high end, luxurious feel.