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A great website can make or break a business, so why risk it all because your website isn’t up to scratch?

Test your website with our FREE website health check tool.

The facts

If a customer is dissatisfied with a website’s performance

For every 1 second delay in page load time

From a 1 second delay in page load time


What is SEO?

Search Engine Optimisation involves any work that improves the quality and quantity of traffic to your website via organic search results. 

Why have a website if you’re not going to show it the love and attention it deserves? When a website is designed, built and maintained, it becomes a major asset and a key component of a business’s success.

In other words, if you take care of it, it will take care of you!


Successful SEO requires the content, layout and structure of your website all be optimised for certain standards that search engines look for. 


Your website needs regular, high quality and engaging content that's relevant to your business, the industry it operates in and the audience your targeting.


The final piece to the SEO puzzle is building domain authority. Simply put, this entails building up your website's reputation to build awareness & trust.

The 3 main components of SEO

When people use a search engine, it’s because they have a problem that needs solving. They might be looking for information on a certain subject, the best price for their favourite product or directions to a local cafe. Whatever their problem is, search engines want to solve it for them as quickly and simply as possible.

When we work on a website’s SEO, the goal is to show search engines and people that your website has the solution to the problems that your business can solve.

There are thousands of individual factors that affect a website’s SEO performance. If you would like a more detailed rundown, check out our Introduction to SEO series. These factors can be broadly categorised into these 3 components:

1. On-Site optimisation

On-site optimisation covers a massive variety of elements on your web page, including the parts that humans see and the parts that search engines see. This includes but definitely isn’t limited to:

  • Page meta tags
  • Site technical structure
  • Page speed & performance
  • Site security
  • User experience
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2. High Quality Content

First of all, you need to give people a reason to visit your website in the first place. This is the part about helping to solve someone’s problem! But more than that, you need to give people a reason to engage with your site and become repeat visitors. Quality content can include:

  • The actual content on you webpages
  • Business / Industry News
  • Blog articles
  • Tips and guides
  • Video (whether entertaining, informative or both!)
  • Images / photography
  • Infographics

3. Off-site authority

The internet can be a wonderful resource with endless information about every topic under the sun, but it also has a dark side filled with risky or downright illegal shenanigans. Search engines don’t want to expose users to these shenanigans, so they only show websites that work towards building a good reputation with a safe website. The absolute best thing you can do to improve your website’s authority and reputation is by building backlinks.

When other websites with a good reputation link to your website, they’re saying that your website is trustworthy and has good quality content that people should pay attention to. Essentially, they’re vouching for you! Backlinks (or inbound links) can take a number of different forms:

  •  Editorial backlinks (the absolute bee’s knees) – when a journalist, blogger or publisher likes something about your business or website so much that they write some content on their own website (with a link to your website) to tell their audience
  • Relationship-based backlinks – similar to editorial backlinks, a relationship-based backlink can be earned via a personal relationship between two website owners/businesses
  • Guest Posting –  writing and publishing an article on someone else’s website or blog. The article must be well written, original and relevant – it has to provide value to the readers of the other website or blog as well as your own.
  • Niche Directories – listing your website on niche directories can have great results. While Google have said that general business directories won’t help with SEO, listing your website on niche or specialised directories that are relevant to your business, products and/or services can be great for your SEO as well as reaching new audiences.

There are so many more types and methods of establishing backlinks than what we have listed here, but the key factor is quality. You want backlinks from other high quality and reputable websites/domains so search engines see a high quality website giving your website the thumbs up. Adversely, if a sketchy website with a poor reputation is linking to your website, some of their bad reputation can rub off on your website (but don’t worry, you can tell search engines to ignore those ones).

Don't be overwhelmed!

SEO can be an intimidating topic filled with complex detail, incomprehensible industry jargon and expensive tools. The main thing to remember is quality!

If you have a quality website full of quality content, things will start to fall in to place. If you need a helping hand, we’re more than happy to lend it.

We aim to keep our services within your budget and explain what we’ve done, what we’re doing and what we plan to do in simple terms that you can understand. 

If you’re not sure about your website’s current SEO health, use our free tool and receive an audit of your website within minutes! If you want some more info or would like to chat about SEO for your website, contact us through the form below, give us a call or drop in for a coffee!

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